PROFESSIONAL EXPERIENCE

Moët Hennessy USA

Vice President, Sales — National Accounts Experiential Retail

January 2023 – May 2025 | New York

Led a $280M national revenue channel spanning 2,400 premium liquor and grocery accounts, with responsibility for strategy, partnerships, and execution across one of the company’s most dynamic channels.

  • Defined and executed the experiential retail strategy, delivering +7% annual growth through customer segmentation and innovative go-to-market models

  • Delivered +5% growth in 2024 and +7% in 2025, outperforming category benchmarks

  • Built senior distributor and retail partnerships, aligning national execution standards, assortments, and merchandising

  • Designed a new team operating model (4 seniority levels, 7 role types), achieving an 87% employee engagement score (highest company-wide)

  • Led customer planning and forecasting using financial and IRI insights to support joint business plans

  • Reduced out-of-stocks from 21% to 15% in 8 months through cross-functional coordination

  • Managed a $3.0M budget with disciplined ROI focus

Vice President, Strategic Enterprise Capabilities

March 2022 – December 2022

Led the redesign of MHUSA’s commercial organization under direct CEO and Executive Committee sponsorship.

  • Co-led the largest transformation in company history with Boston Consulting Group

  • Designed a new route-to-market and commercial organization aligned to a 10-year strategic vision

  • Restructured the full commercial organization: 300 employees reassigned, 150 new roles created

  • Developed executive communications and led end-to-end change management (talent, onboarding, culture)

Senior Director / Vice President, National Brand Activation

June 2016 – March 2022 (Promoted to Vice President in 2021)

Owned MHUSA’s largest commercial agency ecosystem, overseeing $55M in annual activity and a national field organization of 200+.

  • Scaled agency sales and merchandising teams from 50 to 170+ in 18 months

  • Supported 4,000 national accounts, driving $60M in incremental revenue

  • Launched a 15-state merchandising program delivering +3% revenue lift

  • Transformed the field model from a single-agency structure to a diversified three-agency network

  • Negotiated and executed $55M+ in agency contracts

  • Improved stakeholder satisfaction from 46% to 74%

  • Regular executive engagement with CEO, CFO, and Global Procurement

Brand Director, Belvedere Vodka

July 2012 – May 2016

Recruited during a period of brand and leadership instability to restore momentum and profitability.

  • Held full P&L responsibility and defined a long-term growth strategy (“Project White Eagle”)

  • Accelerated growth from +2% to +5% over three years

  • Managed a $10M advertising and media budget, increasing brand awareness from 68% to 74%

Earlier Career — Moët Hennessy USA

Senior Brand Manager, Hennessy Cognac | 2008 – 2012

  • Led $11M media strategy; launched Hennessy Black, the brand’s largest innovation since 1965 (94K cases, +30% vs. target)

Events & Communications Manager, Grand Marnier | 2005 – 2008

  • Created national sampling and mixology programs reaching 40,000+ consumers

Manager, Financial Planning & Analysis | 2001 – 2005

  • P&L management, performance analysis, and financial reporting